Thread: Google AdWords Optimization Tips

Google Adwords Tips: Click Through Rate

Click through rate is a rough approximation of relevancy, in many ways this parallels the idea of grading the web on links. A relevant ad will have higher click through rates than a non relevant listing.

Google ads are not strictly price driven. Some think the added relevancy factor relates to the words in the add, while this is somewhat true, the true multiple is click through rate. If a web site has 3* the click through rate, that means Google can sell 3* as much advertising. To reward careful and considerate ads Google chops this price to 1/3 of what it would be with a site that had a third of the click through rate.

Google Adwords Tips: Keyword Selection

Successful ad buyers learn how to lower their prices by tweaking them in to match what the end user is looking for. Bidding wars should be avoided as they are a technique that indicate a lack of creativity. There are multiple ways to say the same thing, and few people are creative enough to think what is "searched for." Yes you can exactly describe your product, but you need the people who have a problem to find your solution weather or not it exists. You may even want some of your keyword phrases to be in question format.

If you take the time to be the only one listed for a creative relevant term you may seem like the only answer to a problem, or at least the only one who cared. If you have the keywords you want to list well in within your text it they will be bold when people search for them. This will also add to your click through rate.

Qualify your traffic. One word search terms frequently draw competitors and junk traffic to a level that usually exceeds any intrinsic value the listing may have. Not every ad makes money.

Google AdWords Tips: AdWords Groupings

You can place expensive words in there own ad group. You may want to use some ad groups for generic terms and others for specific terms.

As long as they are relevant and specific you are not likely to use too many keyword phrases, just remember to place them in various groups and track them.

The proper technique to gather accurate market information is to overspend off the start and see what happens in the long run. If you overspend you collect faster feedback. You learn from your account.

Google Adwords Tips: Bidding

The important tip as far as bids go is to bid enough to get first screen exposure, and do not keep throwing more money at a problem to do this. If the click through rate is garbage, fix the keywords and content of the ads.

If you start out way too low you will always be fighting an uphill battle. Remember that you are bidding against the best ads that have been developed over time so you are likely going to get your tail kicked for a while.

Never tried Google Adwords. They said it really drives traffic. All you need to have is a good budget with it.

Originally Posted by cecille20

Never tried Google Adwords. They said it really drives traffic. All you need to have is a good budget with it.

it's not all about budget, and bidding for the high ranking keywords is not always necessary. Once you understand how adwords works you will know that you can obtain higher ROI.

thank for good post

Thanks, good post.

Thanks for this. I got the link from a comment you left at another site and found it to be a great compilation of the story thus far.
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whois the best seo on the internet

These are really nice google adwords optimization tips as AdWords are essentially sponsored links, which advertisers can buy from Google. You may well be familiar with these at the top and / or at the side of a Google Results page.

Great Post Even Though I Have Bad Luck with Adwords haha

There is no luck with Adwords. It is a matter of knowledge.

My first suggestion would be to read about Adwords on Google website. And then, learn from others in forums like here . If not, ask someone to manage your campaign.

This is the only way not to loose your time and your money.

create ad groups with very few number of keywords and one ad copy for each keywords will give better CPC and so ROI

These are actually nice google adwords optimization tips as AdWords are basically sponsored links, which advertisers can buy from Google.You might well be familiar with these at the top and / or at the side of a Google Results page.

If you are doing PPC for your project than www.semrush.com may help you to select bit for any targeted keyword.

Nice post.......

Hi, Everyone

Great info.! Thank you for the tips that you posted ..


Cheers

Thanks for your tips I hope they will help to attract more customers.