Thread: How to Use Adwords

I have been spending some time learning about utilizing adwords to market your business. I have tried a number of times to use adwords and for a little while I was doing ok and lately have not been doing well.

During my research, I recently discovered that I was doing many things incorrectly. One of the things I discovered was that you can have 25 different camapaigns each containing 100 different adgroups. I was also using way too few keywords. You can have 55,000-60,000 keywords per account. Also, if a keyword is inactive, you don't necessarily need to increase the max CPC. There are a number of keyword matching options, they are: broad, phrase, and exact matching.

I could go on about this subject and the many things I have learned about Google Adwords. It does get very technical, but not so technical to put into practice.

I met the first moderator of the Adwords forum in WebmasterWorld while he was in Hong Kong. He used to be the biggest Adwords advertiser and the biggest viagra dealer in Europe. He told me that Adwords is now much more complicated than SEO and he now subcontracts all his campaigns out.

By the way, he taught me a trick that is not even mentioned in any Adwords eBooks. That is to have a specific campaign for each country, and preferably a website for each country as well. Using this, my conversions shot up by 50%. However, it soon became too complicated for me to manage.

Adwords is one marketing technique that continues to allude me, but I continue to work on it because I see the value in adwords. Although frustrating it may be, I know that if I continue to work on it, like everything else I have done, I will get better.

It continues to allude me as well, although I have spent up to $5000 per month for my shop in the past. But that was because we were the merchant and the ROI was sufficient. Now as an affiliate, I found it very difficult to find products with sufficient ROI. Anyway, this is one thing I am keen to try this year.

I am new to this and I have been using adwords for 2 weeks, I would love any advice you have on offer ?

what kind of words help?

One thing I do, is if you have a website, you can use Google Adwords Keyword tool. If you click on website content and enter the url, you will get a list of keywords for that web site.

What you do is take all of the keywords under the section "showing keywords grouped by these terms", then enter each of these words and do a keyword search. All of the keywords that are generated for each of these terms are keywords you can use as keywords in Adwords. The more keywords you have, the better chance you have of having your website indexed higher in the search engines.

This may be an over-simplification, but I have been doing some studying on the subject matter of how to use Google adwords so that your website is on the first page of the search engines.

There are several eBooks around that are quite good such as the one by Perry Marshall. You can also join wealthyaffiliate for a few months and the owners will provide some sort of mentoring. The only real tips I can provide is this

1. Turn off the content network - I hate to say this but the convesion rate from content network is much lower than the search network. It is mainly useful for branding purposes only and not for sales.

2. Have as many keyword groups as possible. The wording of the ads should be targetted to the keywords in the group.

3. Try to have 25 or less keywords in each group.
4. Have 3 versions of the same keyword e.g.

digital camera
"digial camera"
[digital camera]

5. Try to avoid using dynamic insertion of keywords into the ad. Google had admitted that they will charge more for these.

6. As far as negative keywords are concerned, it is a good idea to add the term "free" since you want to avoid people looking for free stuff.

7. Test different versions of the ad to see which ones have the best conversion.

Anyway, I hope that I have given you a good idea that Adwords is very very complicated. You really need to do a lot of testing and be ready to lose a lot of money before you are successful.

Thank you for the information. I have already spend quite a bit of money on adwords. I am going to test with smaller search engines first. Once I start getting success, I will then venture back to Google adwords.

Again, thank you zxpro168.

heres an ebook you can read to give you a better grasp of using adwords with affiliate marketing.

RapidShare: 1-Click Webhosting

I clicked on your link and it took me to something other than adwords.

It good and informative to read this post and the whole conversation. I am learning adwords and its helpful for me to get tips and learn from your experience. Thanks for share this tips.

Here is the guidelines related to Adwords:

1. Create a Google login and a Google AdWords account, if you do not already have one.

2. Link your Google AdWords and Google Analytics accounts. Log in to Google AdWords and click the "Analytics" tab. Complete the form to either sign up for a new Google Analytics account, or use an existing account.

3. Decide whether or not to allow "auto-tagging" and to have cost data imported.

4. Access your Google Analytics account, after you have linked your accounts either from the Google Analytics home page, or from the "Analytics" tab within your Google AdWords account.

Adwords is one marketing technique that continues to touch me, but I continue to employment on it since I see the value in adwords.

In year 2000, Google launched its Online Advertising Program, and it changed the world of advertising. This is online marketing technique which is very effective in the promotion of business.

It effective and informative to read this post and the whole conversation. I am discovering adwords and its helpful for me to become tips and discover from your experience.

Is good and instructive to read this post and the whole conversation. I'm learning and adwords useful to me for advice and learn from their experience. Thank you for sharing this tip.

Google Adwords is also great for testing all kinds of products.

From match testing, you can discover what titles are the most popular... from this you can rename your website in order to achieve the highest conversions etc.

Adwords are extraordinary to build high traffic with decent leads.Try to keep on bidding the maximum amount.

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Adsense generate leads more than what we expect

Ad word Help in all kinds of words in comparision with search volume......and it shows the exact Count....