should
Research and understand the target audience,
Be creative, do not be constrained in thinking. Trademarks can only be secondary, priorityis engaging and brings entertainment value to consumers.
Encourage conversation and dialogue. YouTube is a social network and thecommunication is so important. In some cases the story is between brands andconsumers, but most are still shared between consumers together.
Be prepared for positive stories and negative brand around. In fact, people have many opinions and everything depends on the brand's driving the different points of the star.
Be generous. Do not expect to receive anything from the YouTube community. The main function of the YouTube community is to create brand loyalty. You will not achieve this bytrying to sell more products to them. However, you may succeed to bring compelling content, innovative and useful to them.

Do not
Usingthecontentused.YouTubethriveoriginalityand creativity.
YouTubeassumptionscan replaceotherforms ofadvertising.Social networksshouldbe usedto amplify thebrand messageand buildmorefromthe fruitsgainedfromother channels.
Trying todistort,manipulatefeedback orstoriesonline.Nothingcan ruinthe brandbyposing asconsumers.
Assumingallthe clips onYouTubewill spread.Trynew things, learn andtry again.
Ithink that'stheimportant thingisabout youcanphaithink?
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