What is Social Media Optimization

Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization.

There are two categories of SMO methods:

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

How To Get Top Ranking?

It is not easy to get top ranking in major search engines. After Google Panda update Google basically gives priority fresh and unique contents. Post contents in high PR submission sites. Try to get back links using your anchor texts. First of all do your on page work properly. Onpage work includes adding meta title, keyword, description, robots.txt, sitemap.xml, Google analytic, canonical issue fixing, adding image alt tag, adding “H” tags, validation error check etc. Do every type of off page SEO techniques such as bookmarking, blog commenting, forum signature posting, blog posting, squidoo lens page creation, press release submission, document submission, classified submission etc.