With Google rolling out one innovation after another, its been trying time keeping abreast of all the developments. Today, we have with us Google Bullets. Around the end of last month, some of us saw Google SERP results like this:
The official word from Google: If a search result consists mostly of a structured list, like a table or series of bullets, we’ll show a list of three relevant rows or items underneath the result in a bulleted format. The snippet will also show an approximate count of the total number of rows or items on the page (for example, “30+ items”).If you want Google's Bulleted Snippets, here’s what you can do:The key point – this is being generated by Google from your existing on-page lists. It's not a microformat or a tag you can simply add to your page. Google gives the examples of tables and bulleted lists (let’s assume they mean ), but that’s about all we’ve got to go on. If you dig into the code, though, you’ll see that each item is its own unordered list (), not just a list element (). Google has still managed to connect these separate lists as one, big list.- SEOmozBut please keep in mind, this is a new feature, and Google is still working out the kinks.• Use a consistent structure, whatever it is. • Keep extraneous code to a minimum. • Test removing your META description or setting it to “”.

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