Thread: Official Google Advice on Web Page Optimizing

The effect of +1 clicks on your organic rankings and ads - Google is still testing the effect of +1 clicks on the search results. It seems that only clicks from trustworthy people will influence the position of a web page. In other words, it won't help to buy +1 clicks.

You cannot exclude keywords from your website - It's not possible to ensure that your website does not appear in the search results for a particular keyword. The reason for that is because that could be a way you could silence critics or not show up for negative reviews.

The age of a website is important but only one of many factors - The age of link anchors and domains can influence the position of a website in the search results. However, Matt Cutts says that you still need fresh information because old information can get stale. Google decides per keyword if the search results show websites with newer or older content. Old websites often tend to have more links and that the links are often the reason why older domains have higher rankings.

Google will rewrite your meta description tag - Google will only use the meta description of a web page if they find it appropriate to the searched keyword. Google will also write its own description to show the searcher why the page was ranked for the query.

What to do if other websites steal your content - You should do a DMCA complain and a spam report, especially if the other website is a spammer who is scraping content completely.

Double 301 redirects are okay - A web page shouldn't redirect to more than 4 URLs. Chained 301 redirects should be only 301 redirects and they should not be mixed with 302 redirects. Google also detects JavaScript redirects. Matt Cutts says that Russian spammers tried to fool Google with JavaScript redirects but Google could detect it.

- sourced from Official Google YouTube video & free-seo-news dotcom

I think in future +1 will get lot of importance.

Can you please explain more about meta description tag? I am not able to get it, sounds confusing to me.

I don't think that google + is going is factor in Generating SERP . but FB, twitter is helping to get indexed quickly

That is pretty useful, Google Plus is really a good thing to me!

Wow, this is good information !!! this will really help me..