There are some important SEO factors that are influenced by the way a site is built, such as information architecture (IA), wireframes, design, and development practices. This isn't an exhaustive list; rather, it focuses some key tried-and-true practices. Consider the following:
Use keywords in the URL
Include targeted content on a page
Place keywords closer to the beginning of the file code
Use header tags instead of tags or images
Limit HTML file size
Add alt text for images
Use internal text links instead of image links
Deploy search-friendly DHTML
Avoid frames-based Web design
Ensure correct application of the robots.txt file
Follow proper site redirect architecture
Avoid hidden text and other potentially deceptive practices
Steer clear of splash pages

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