Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof.
A comprehensive search engine marketing campaign is inclusive of (at least) the following functions:
* Search engine optimization
* Search engine and directory submission management
* Paid inclusion and trusted feed programs
* Pay-for-placement management (includes pay-per-click)
* Link popularity / reputation development
* ROI and performance monitoring and reporting
So don’t be confused by the
SEO / SEM enigma. Now that you know the difference between the two, it’s not as complicated as it first seemed. Search engine optimization is simply a component of search engine marketing, period.
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