Thread: 10 Tips for Creating a Marketing Plan

Here are 10 basic components to include in a Marketing Plan:

1. Product/Service Definition
Describe your product or service in simple and easy-to-understand terms.

2. Target Audience
In conjunction with your company's product/service definition, take the time to clearly describe your target audience. Be specific as to the demographics and psychographics of your ideal buyer.

3. Goals & Objectives
Set the bar as to what you want to achieve. Establish both short term and long term objectives for your company. Make your goals meaningful, specific, and measurable.

4. Identify the Competition
Is your competition a series of small local vendors, or is it a group of large national companies with ample resources? Or, is your product/service so unique that the resistance is really a lack of awareness?

5. Pricing
A guidepost for setting price involves estimating the monetary value your customer will receive, and understanding your financial goals and objectives.

6. Establish a Marketing Budget
Marketing expenses can add up quickly, so set aside a specific dollar amount per month or per quarter.

7. Look at Channels of Distribution
The planning is over; it's time to identify marketing tactics. Brainstorm a range of ideas to reach your target market with your value message.

8. Set Specific Action Steps
Each tactical idea comes with its own set of action steps/road map. For example, if you want to mail a brochure.

9. Set Timing for Each Step
Listing action steps is not enough -- you must establish a timetable for each step.

10. Get Accountability
The best laid marketing plans fail when they end up in your bottom drawer, never to be seen again. Therefore, it is CRITICAL to have an objective coach hold you accountable for taking charge and executing your plan. Consider “hiring” this person to help write your plan.

MARKETRAISECORP

those are great tips and useful for every one ,I don't mind applying those to mine.

Hmmm... I seems it's rather common information from a student textbook.

Thanks for sharing such informative article.. Many will benefit from this..

Hi! As i can understand these tips are actual for creating a marketing plan for a new porduct. And what about the product which already exists on the market? How will the tips of the plan differ then?

Great tips!! Thank you!! I need to rework everything. I am doing several different things so it's hard to develop a plan for everything. Should I have a separate plan for each campaign or lump them together??

Those are all great tips I shall apply them to my website...please check it out if you want to get started in online marketing.


Thanks
Kody

Chris Farrell - Create Your First Website By 3:45 This Afternoon

very good post, thx for sharring with us!

You’re one of a very few that actually give out good actionable advise that anyone can follow. I really enjoyed this article. Thanks for your help.

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Reading the list is easy. But, can you help us to apply them step by step? It just looks like information for me. Please make more detail so we can know what to do with that 10 tips.

what point i kept in mind by establishing a marketing budged?
some point show me.

nice post, thanks of sharing this is a very helpful tips.