Thread: What do you think of this - BAILOUT SALE

So the economic collapse and credit freeze is making it tough out there to sell just about anything right now, especially in the US. People are scared to spend money.

So I came up with this idea for one of my clients. A Bailout Sale on Air Conditioners!

His SEO and PPC traffic is still sending him leads but he's having a hard time making sales happen. So we decided to have a sale and make it a bit cheaper for his customers. And we are playing on the crisis we all here in the news and the big government bailout package.

I blogged about it here too Small Business Marketing in a Recession - Hold a BAILOUT SALE! | Stever.ca

What do you think of the idea?

Diggs, Stumbles and Sphinns appreaciated too :3080:
There are socaible buttons on bottom of both those posts

I like the idea, but if you're going to take that angle, may I make a suggestion?

You're trying to sell major purchase type appliances for the home during hard economic times by cutting the price. Great first step. But that's where it ends. Why not provide some detailed information (some hard numbers) about the efficiency of some of these appliances. Point out to the potential customer how much they save at purchase time, but also how much they will save over the life of the appliance in energy costs.
It's one thing to tell me that I'll get 10% off of a $3000 furnace, which makes it cost $2700.
It's entirely another thing to tell me that the $3000 furnace will save me approximately $1000 in energy costs during it's lifetime.
Now, I'm looking at a $3000 furnace which will really only cost me net $1700 after 10% discount and lifetime energy savings.
You may also want to mention that credit is easily available if your client is using a particularly flush lender.

Thanks Zap. Energy efficiency savings part taken under advisement :2077:

I was thinking about the financing thing earlier today. Considering how deep the credit freeze is in the US right now i'm not sure any lenders are particularly generous these days. But will be asking my client what he knows about the financing company he deals with.

ty

axemedia added 973 Minutes and 25 Seconds later...

It turns out my client has two financing providers and both are taking credit apps and approval rates still normal. So added that too. Great idea Zap, thank you.

Good stuff, dude.
Good to hear on the approval rates too.

Have a good Thanksgiving.