Thread: How can you track your ads on sites you place your banner on?

If I was not using a publishing company and was putting my ads directly on certain websites, how would I track the amount of unique views, clicks, ect. Is there some sort of program out there that does this?

I've got not information about any third party software, however, I would recommend you to track clicks through Awstats (in built software in control panel) or use Google analytics.