On marketing however, I think it's quite clear that you need to start by focusing on one local area. Affiliate marketing is definitely the way to go, but to start it might not be sufficient.
How about giving away some memberships? Have a booth/walk around at malls/festivals/campuses/bars where you take people's digital photos? There has to be a way to get lots of people signing up to kickstart something like this. Partnering with some of the free local papers- those that cater to the age group of your choice could work too.
To your success,
Janice.

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