Need To Monetize Unique Community Site

[savantcreative]

We are building a unique community website with a lot of social import and we are trying to research the best way to monetize it. All our revenue will come from advertisers and there will be many different categories and pages in the site. Where should we be looking for $$$$.

Thanks for your answers.

[tsdesigns]

From the sounds of it your going to have a high pageview rate and from my experience with community websites the CTR ain't that great for CPC ads.

CPM would probably be quite good (e.g. tribal fusion if you can get accepted, React 2 media is one I use), affiliate ads might also be quite good (pay per lead affiliate ads would probably yeild more money than pay per sale ones).

I'd just test a few out and see what works best.

[savantcreative]

Thanks for your reply. I will check them out. I was thinking of selling some private banner ads as well. I would imagine that this is a pretty difficult process-getting through to media buyers-give the pitch...
Have you ever tried that approach?

Best regards-

[tsdesigns]

I've not tried it personally, this forum does it though -- so i'm sure at least someone on here will be able to tell you something about it

[savantcreative]

Thanks for your help. Is anyone else selling banner ads in the US that can share any experience?

Thanks to All-

[saku]

Try CPM networks like Right Media, Xtend Media, Tribal Fusion etc. In my experiance they payoff more than adsense.

[savantcreative]

Try CPM networks like Right Media, Xtend Media, Tribal Fusion etc. In my experiance they payoff more than adsense.

Thank you. Do you prefer any of them? I have OpenX installed on the site and understand that I can mix methods using it. Are you familiar with it?