Thread: Ranking Tips for 5 Other Google Engines

It's not all about traffic. It's about conversions. But it's hard to get conversions if you don't have the traffic, and while Google is one of the best potential sources for traffic, Google has other search engines besides web search that people use all the time, and it will not hurt to rank in them too.

Conversions are the goal. Visibility is the strategy. Unfortunately, like most strategies, they take effort and paying attention to detail. The web may be taking a huge turn toward social, but search isn't going anywhere. You need to be found where people are looking.

1. Ranking in YouTube

As you may or may not be aware, YouTube is the 2nd largest search engine behind Google. Those businesses using online video are going to want to maximize their YouTube efforts by employing some easy strategies to gain more visibility.

Here are a few tips:

- An accurate and descriptive title

- Make sure your description is just that - descriptive. It should be accurate and unique, and use complete sentences.

- Descriptive keyword tags

- Avoid keyword stuffing

It's best not to overlook the social element of YouTube as well. Active participation on the social level will contribute to your views. And let's also not overlook the fact that YouTube can actually help you rank in Google itself. Some other tips:

- Use Keyword Rich Descriptions and Tags

- Include the word "Video" in your titles because people do search for it.

- Use a link for the very first thing in your descriptions.

- Make sure and utilize your thumbnails. YouTube pulls these from the 1/4, 1/2 and 3/4 marks. Make them count.

- Encourage participation by enabling everything.

- use meta data

- use captions and subtitles

- use watermarks

- use Google Maps integration


2. Ranking in Google Image Search

One in five searches are image searches, and alt tags and file name optimization are key. Other tips to double dip in image SEO include:

- Add images to your Google Local Business profile

- Enable Google Image Labeler in your Google Webmaster Tools account.

- Add images to local business citation sources.

- Add images to blog posts or news articles for syndication in Google news.


3. Ranking in Google News

News page views are up to trillions monthly. More and more people are getting their news online. That's why the newspaper industry is struggling. I don't have the hard numbers, but I'm willing to bet a significant amount of people are getting news from Google News. The following needs to be kept in mind for Google News:

- Only indexes articles three days old or less

- Only indexes it once

- Read Google News Help for Publishers

- Google News XML Sitemap and monitor it

- Section names (keywords in News XML Sitemaps)

- Host "most popular" and "breaking news" sections on your site

- Sub-headlines or beginning of article copy is pulled in as Meta description


4. Ranking in Google Maps/Local Search

While this one may seem fairly obvious, you need to think about terms a local searcher would use to find your business. They’ll most likely use the city and state in their search, so you’ll want your site to be optimized for those as well as business-specific keywords.

For example, if you run a record store in Nicholasville, Kentucky, you’ll want to optimize for phrases like “Record Store, Nicholasville, Kentucky”, “CD Store, Nicholasville, KY”, “Music, Nicholasville KY”, and so forth. If your business is located in a small town, you may also want to optimize for the nearest larger city. Tips like:

- Anchor Text + Authority Matters, But Less

- Local Groupings

Following are the suggestions for ranking in local search:

- have pages, mentioning your area of service

- your phone number

- your physical address

- directions on how to reach your office

- use landmarks ("after you pass the Street A and Street B intersection, you'll see the Eiffel Tower" that's three landmarks altogether)

- have links pointing to you from local websites and directories

- have a domain hosted locally (if locality is your primary concern)

- have ccTLD (country-specific domain - google.ca, for instance)



5. Ranking in Google Blog Search

Back in '07, Slawski started a thread in the Cre8asite Forum looking at positive and negative things that can have an affect on your Google Blog Search Rankings. Among the positives he included were:

- Number of RSS subscriptions
- Clicks on SERP post links
- Blogrolls
- number of "high quality" blogrolls the blog is in
- ability for visitors to tag posts
- whether or not people are tagging them
- References to the blog by sources other than blogs
- Pagerank

Some negatives he mentioned:

- if posts come in short bursts or predictable intervals
- if post content differs from feed version
- If content includes a lot of spammy words
- duplicate content
- if posts are the same size
- Link distribution
- If posts mostly link to one site

It's important to note that results from other Google search engines often turn up in regular Google results, in case you need any extra incentive to pay attention to them. This is part of Google's Universal Search. There are lots of opportunities to get your site found in Google other than just regular web search. And this is just organic stuff. There are certainly paid search opportunities to think about too.

Nice information, very informative indeed.. I think ranking in youtube will definitely help your site gain more traffic..Thanks for sharing it to us..

Hi,

Thanks for share these information with us.

Very helpful for newbie and also for experienced persons.

Thanks

not bad indeed, thanks for this very imformative post, I'll get to it right away and experiment on its results.

Im confused with your title. Maybe you should change it this way " Ranking Tips for 5 Other Search Engines"

thanks for information PromoJunkie. i think that very useful for me in the future. =)

thanks again.

thanks you

Thanks for the info :0
I tweeted it
Twitter / Brandon Sheley: Reading: "Ranking Tips for ...

Very useful info, surprising how much extra you can sqeeeeeze out of google

Ah okay. I thought it was 5 other search engines.

Now I get it. 5 other Google engines... Thanks for the nice article.

thanks 4 share

very useful info. That youtube stuff is thought provoking . I am going to work on it now.

I get some traffic from google image search. You have some great details on how to improve.

Thanks for the good article, has been very useful for me. Thanks for sharing.

Thank you very much, I just known that here,It is complete info. that I need.

Well said .... U said many and little confusing tooo.. and not easy for beginners to catch

Great post. I didn't even know about the YouTube thing to be honest lol. I guess I'll give that a shot myself.

Hey man.. nice said... Its really a very informative post as you solved many confusion regarding the other search engines, and Google's itself different search engines. You are very correct that getting in every of the search engine of Google may be tricky, but if got ranked here, then will sure that you are ranked in the top.

Nice post thanks very much very useful.

Footylad

Thanks for sharing

thank you for this information, at first glance i thought you want to give 5 other search engine , but now i understood wht do you want to convey :-)

Nice post.. thanks for the share..

Thanks for sharing with us useful tips

Nice information.thank you for sharing

This is very important. Thanks

Google news and google blog search are looking good for SEO webmasters. People not developing their site on base of google search. So I think this information more valuable for those person to get higher rank in google and drop some extra visitor on their webpage.

Thanks a lot for such a useful info.
induswebi.com

Thanks for sharing useful Ranking Tips for other google engines information

thanks for sharing the tips very useful information

Very useful information..Thanks for sharing it...