Often webmasters have websites with prominent landing pages. But few conversions occur. Here’s a list to help you out.

Keep It Simple: You have only 3 seconds to capture attention.

Know Your Audience: Knowledge of target audience lets you predict their needs and expectations.

Formatting: Draw attention to the focal point which is your call to action. Use different fonts, colors, formats, etc. But don’t overwhelm.

Forget what you like and what you think: Your page has to work. That’s the only thing that matters. You don’t need to like it.

Match your message: Make sure campaigns, articles, tweets follow and deliver on the same message as the one on your landing page.

Space Usage: Use design to make your page stand out, but not so much that it repels users.

Don’t play hard to get: Give your visitors exactly what they want.

Establish trust: Use testimonials, logos and certifications. Have a prominent privacy policy and provide guarantees that shall be fulfilled. Often webmasters have websites with prominent landing pages. But few conversions occur. Here’s a list to help you out.

Keep It Simple: You have only 3 seconds to capture attention.

Know Your Audience: Knowledge of target audience lets you predict their needs and expectations.

Formatting: Draw attention to the focal point which is your call to action. Use different fonts, colors, formats, etc. But don’t overwhelm.

Forget what you like and what you think: Your page has to work. That’s the only thing that matters. You don’t need to like it.

Match your message: Make sure campaigns, articles, tweets follow and deliver on the same message as the one on your landing page.

Space Usage: Use design to make your page stand out, but not so much that it repels users.

Don’t play hard to get: Give your visitors exactly what they want.

Establish trust: Use testimonials, logos and certifications. Have a prominent privacy policy and provide guarantees that shall be fulfilled.