Google detailed 10 of the roughly 500 changes it makes each year. Specifically, Google added increased page content and decreased header and menu content for its search snippets, which are strings of text from search results to give users an idea of whether those results might be useful enough to warrant a click. And Google also extended rich snippets for application, which help users searching for applications see details such as cost and reviews.
The company also killed a signal, retiring a factor in its Image Search related to images that contained references from multiple Web documents.

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