Match Type Option In Google Adwords Keyword Tool

**seodragon** · Jun 19th, 2009, 12:50 am

I want to know what Match Type Option in Google Ad words Tool exactly tells.

I have entered a keyword "SEO Blog" to see its search popularity by selecting Broad Option and it Tell me Monthly Search which is 18,100. But when i Select "Exact" Option the Search Popularity decreases to 8,100.

What Does It means ? Does it means accurate No. of searches of the term or is it telling that No. of searches of the term being searched by putting brackets [SEO Blog]

If this is whats It telling than what is Broad Option tells ?

Similarly What Other Options Like Phrase etc Telling

:frustrated:

**dvduval** · Jun 20th, 2009, 7:51 am

I believe in one case you have to use the exact phrase and nothing else, and in the other you can have the words from the phrase plus others. So if you phrase was "hosting" and you were not using exact match, then "green hosting" would also display your ad.

**jitendraag** · Jun 20th, 2009, 10:27 pm

Broad option will choose "blog seo", "SEO blog", pluralized forms etc. and exact match will only stick to exact phrase match.

**seodragon** · Jun 22nd, 2009, 10:10 pm

OK. Then What about The Number of searches? Why Does it decreased and increases ed each time i choose any of the Match Options ?????:dozey:

SEO Blog 1800 (When Broad)
"SEO Blog" 12,100 (When Phrase)
[SEO Blog] 8100 (When Exact)

I think it tells Number of time people searched the term by putting "" and [] around the search Term

What You Say ?

**rachelbles** · Jun 22nd, 2009, 10:57 pm

Do you have software that searches specific keywords? I would appreciate all your replies..

**Jessicasen** · Jun 23rd, 2009, 5:19 am

Originally Posted by seodragon

OK. Then What about The Number of searches? Why Does it decreased and increases ed each time i choose any of the Match Options ?????:dozey:

SEO Blog 1800 (When Broad)
"SEO Blog" 12,100 (When Phrase)
[SEO Blog] 8100 (When Exact)

I think it tells Number of time people searched the term by putting "" and [] around the search Term

What You Say ?

No it is not like that as one of our mate says people are searching in different way like SEO Blog, Blog SEO, and many more ways so it provides different result for in different ways.

**desigac** · Jun 23rd, 2009, 9:49 am

Nice to get more ideas about Google Adwords keywords and i like it very much

**Jed Wylie** · Jun 29th, 2009, 1:32 am

Hi there,

It's always worth treating the figures with a pinch of salt as they can fluctuate according to how your account is set-up.

So, for example of you use add scheduling then your ad will be seen less during the day/week and, therefore, receive fewer impressions. If you've switched on geo-targeting and have limited your ad's geographical placement then the # of impressions will drop. Also if you use negative keywords that will drop the number of impressions for broad and phrase match options.

HTH, Jed.