What is on-page seo and off-page seo?
What is on-page seo and off-page seo?
Onpage is meta tags, content, meta descriptions and so on what you do on the site itself, but offpage is link building, press release, social media
On page SEO:-When we create any web pages like its design,create its functionality and etc then this is On Pages SEO.
Off Pages SEO:- When we Optimized any web site and web page and get traffic then this is Off Page SEO.
Off page Optimization Is the way to increase the rank of a website on the search engine . In which we perform link building on different Site link Directory , Article , Social Bookmarking Site .
In On Page , We load our website by the keywords with Relevant Content pages .
We Perform Following Activity.
Image Optimization.
Site map preparation.
keywords Density On the Content
Its very simple for optimizing those stuffs do on our web page like meta tag, use of alt tag and use of h1 tag and care about keyword density and others are on- page seo.
While those stuffs are do optimizing our web but not done on our web page like directory submission, article submission, and social bookmarking forum posting and other like these are off-page seo.
on page seo means it is being performed on the pages of the websites while offpage is being performed off the pages of website to support its performance
SEO is divided into two parts which depends on the tasks which they carry out viz.. On-Page and Off-Page SEO.On-Page SEO includes the tasks which are to be carried out on the website while Off-Page SEO includes the tasks which are used in build backlinks,generating traffic and promoting the website.On-Page SEO includes tasks such as Keyword Analysis,Content Management,Description Handling.Meta Tags,etc.. while Off-Page SEO includes tasks such as:-Directory Submissions,Article Submissions,Forum Postings,Blog Comments, Bookmarking,Classifieds,Press Release,etc.. all these are responsible to build backlinks for the website.All these tasks have to be carried out essentially for best results from SEO.SEO is the best and quickest way of promoting the website.It is also not expensive to carry out SEO along with it the tasks carried out are simple and can be carried out easily even if you are an beginner.
On-page optimisation (on-site SEO) is what can be done on the pages of a website to maximise its performance in the search engines. For eg
- Include well-researched keywords in appropriate density
- Include meta title, description tags, ALT tags, H1 tags
- Develop a strong internal linking strategy
- Place anchor text properly
- Optimize title by placing target keywords in the title
- Include a sitemap
- Include fresh, unique content
- Improve page loading speed
- Optimize images and videos properly
Off Page Optimisation is work that you undertake outside of your website to improve your seo rankings and visibility.
Off-page optimization techniques:
- Link building
- Directory submissions
- Community building
- Forum posting
- Social networking
- Social bookmarking
- Blogging
- Link baiting
- PPC campaigning
- Using email signatures
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