Ghost Tweeting: The Real Phantom Menace | WebProNews
From the article: "I'll give you an example. A couple of weeks ago at SES Chicago, our own Abby Johnson had a chat with Liana Evans about the concept of 'ghost tweeting'. Ghost Tweeting is the practice of having multiple people twittering on the same account. Earlier in the year, Guy Kawasaki kind of got the search marketers buzzing about this a little bit at SES New York when he admitted he employs people to post updates on his Twitter account."
Also from the article: "Twitter ethics? Please. Morally responsible Tweets? I mean really people. I follow Kawasaki myself and have no problem suggesting you do too because he frequently has updates I find interesting for some reason or another. Does it matter that he isn't personally typing or finding the updates? Not to me. Not even a little. He is employing people to Twitter things on his behalf and I assume, if nothing else, if they were Twittering things he didn't agree with, like, or find interesting himself… well, he'd go get somebody else to do it. If the updates weren't interesting, I would just stop reading them… or unfollow him altogether. Being upset because you find out Guy isn't personally typing updates into his Twitter account is akin to seeing Michael Jordan out somewhere and being upset because he's wearing something other than Hanes and drinking something other than Gatorade.
Was Twitter originally designed for marketers? No probably not. Again, so what? The Internet was created as a communications tool for the military. Was it designed for people to be able to order stuff from Amazon and play farm town? Was email designed for newsletters? Was video designed for porn? Ok, I'll give you the porn thing maybe, but the rest of it? No, I don't think so. The best internet tools are the tools with the broadest range of applications. If you have a good tool, invariably someone will use it in a way that was previously not considered or maybe even intended. Does that make the new application somehow wrong or evil?"

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